iPhones, the new black (or, how to survive fashion week)

There's something taking over the fashion scene worldwide. It's got more cult-worshippers than Alexander Wang. It's more powerful than a pair of Louboutins. And it's got a bigger price mark-up than Australian Zara...

What is it? Well, I'm guessing that you read the heading and ruined whatever enjoyment was to be had from my clever brew of fashion jargon and witticism. Too bad.

Man Repeller explores the wonders of this must have accessory

This little piece of Apple genius has taken over the fashion industry - one blogger at a time. Forget the Proenza Schouler satchel, this is the only thing you need at fashion week!

To ensure the preservation of your fashion cult status and any fashion week, you must do as follows:

NEVER be caught standing alone and not on your iPhone. The only acceptable time to be alone is when you are clacking the pavement in stilettos, jumping in to cabs, or posing for street photographers. If you ever find yourself in this undesirable state, whip out your iPhone and pretend to tweet/instagram. For some reason, only iPhones can provide you with a barrier of safety that says "hey, I'm not alone - I'm actually super important and too busy to mingle with my two million friends".

Buy some ridiculous rubbery iPhone cover from ebay for $2, insert iPhone in to cover, take photos of everything and hold the phone high and proud. Flaunt it like it's limited edition Dolce & Gabbana. No one can tell the difference.

Never be caught without it. Never.